or the same reason that millions look forward to the holidays, all the rich food… and lots of it… are why millions are dreading the heartburn they know they will suffer. The problem is often referred to as GERD, which stands for Gastro Esophageal Reflux Disease. And although heartburn sounds harmless, GERD is a risk factor for Esophageal Cancer.
http://www.kcbd.com/story/36778337/dont-ignore-persistent-heartburn
Don't ignore persistent heartburn