OCF is a charity that is close to his heart, having lost his father to oesophageal cancer in 2005. Padraig is a strong advocate for American-style highlighting of oesophageal cancer symptoms on antacid packs and advertising.
http://www.sundayworld.com/lifestyle/health/doctor-karen/know-the-risks-associated-with-o-cancer-esophageal
Know the risks associated with oesophageal cancer